Tagging a Value to Pro Sports Teams with Bob Reif and Josh Mascot of TAG

70 days since the first sports cancellation – seems unbelievable, right? When the closest you’ve gotten to the live sports you’re used to is marble racing and anxiously waiting for Sunday night’s circa 2000’s for The Last Dance, you know it’s real. The COVID-19 pandemic has affected us all in more ways than one, and while no sports for 2+ months is at the top of the “first world problems” list, it’s a void left unfulfilled for many people.

And because we know we’re not the only ones missing out, we’re excited to take a new twist on the Alternative Investment road in today’s episode and talk sports; particularly professional sports team/eSports investing and team valuations. So to help us dive deep on this, we’ve got CEO, Bob Rief, and COO, Josh Moscot of The Audible Group (TAG), to talk about purchasing part of a sports team, LA surfing, Jerryworld, if the pandemic is good/bad for sports, Arnold Palmer as the GOAT, how in the hell eSports works, Wayne Gretzky trivia, what league comes back first, what happens to salary caps, and building a Quant factor model to value a pro franchise.

 

About The Audible Group
The Audible Group’s foundation is rooted in growing the value of sports assets by integrating its innovative strategies to deliver maximum value in an existing operating structure. The Audible Group has been established as a “relationship broker”, business accelerator, and media & content rights consultant/negotiator for companies looking to break into the professional sports and entertainment marketplace. The Audible Group was established on November 1, 2001 by Bob Reif following a successful career at some of the world’s most prestigious sports and entertainment businesses including IMG, the Indianapolis Motor Speedway/ Indycar Series and the sports businesses of Wayne Huizenga – Miami Dolphins, Florida Marlins, Florida Panthers, Sports Channel Florida, Pro Player Stadium, the Miami Arena, the Homestead Motorsports Speedway, the National Car Rental Center, and its in-house agency Front Row Communications.

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